Question 1

How does Luma work?

Accepted Answer

Browse venues by city, type, and vibe. Pick a table, select your date and party size, pay securely through the app, and receive a QR code confirmation to show at the door. The entire process takes about 60 seconds.

Question 2

How much does Luma cost?

Accepted Answer

Luma is free for guests. You only pay for the table you book. Prices start at $100 depending on the venue. A 10% platform fee is included in the displayed price.

Question 3

What cities does Luma cover?

Accepted Answer

Luma currently covers nightlife venues in Miami and New York City, including nightclubs, rooftop bars, lounges, and pool parties.

Question 4

How do promoters earn money on Luma?

Accepted Answer

Promoters get a personal booking link. When guests book through that link, the promoter earns a 15% commission automatically tracked through their dashboard.

Question 5

Is Luma different from booking through a promoter on Instagram?

Accepted Answer

Yes. With Luma you see real pricing upfront, pay securely through Stripe, and get an instant QR confirmation. No DM negotiations, no guessing on minimums, no showing up hoping your table exists.

The Luma Blog